Lab 3 — Exploratory Data Analysis & PivotTables
Goal
Use the cleaned Store Sales Orders dataset from Lab 2 (or the provided EDA dataset) to perform exploratory analysis. Produce a PivotTable-based summary that directly addresses a set of analytical questions about sales patterns.
Data
EDA dataset from Google Drive, or the StoreOrders_Cleaned table you produced in Lab 2.
Tasks
Part A — Descriptive statistics
In an Analysis sheet, compute:
- For the Amount column: mean, median, standard deviation, min, max using
AVERAGE,MEDIAN,STDEV,MIN,MAX. - Total orders and total revenue using
COUNTAandSUM. - Revenue per region using
SUMIF. Revenue per category usingSUMIF.
Part B — PivotTables
Create three PivotTables:
- Revenue by Category: Rows = Category, Values = Sum of Amount and Count of OrderID (rename to "Orders"). Add a calculated field or a helper column for Average Order Value.
- Revenue by Region × Category: Rows = Region, Columns = Category, Values = Sum of Amount. Format as currency. Identify the top-performing Region × Category combination.
- Monthly trend: Rows = OrderDate (grouped by Month), Values = Sum of Amount. Which month had the highest revenue?
Part C — Patterns and insights
Answer these questions using your PivotTables (1–2 sentences each):
- Which category generates the highest total revenue? Which has the highest average order value?
- Which region is the strongest performer? Is the top category consistent across regions?
- Does monthly revenue show a seasonal pattern? Describe it.
- Are there any categories or regions that appear to underperform? What would you want to investigate further?
Part D — Slicers (optional)
Add a slicer to PivotTable 1 for Region. Confirm that selecting "North" filters the revenue and order counts in the PivotTable. Add a timeline slicer for OrderDate if available.
Submission
Submit one Excel workbook (.xlsx) containing:
- The source data (as an Excel table)
- An Analysis sheet with descriptive statistics
- Three PivotTables on separate sheets or in a dashboard layout
- A brief text box or comment answering Part C questions
Group Progress Report 3 is also due this week. Submit separately:
- Descriptive statistics summary relevant to your research questions
- Key patterns and insights from EDA on your project data
- PivotTables summarising critical dimensions (2–3 pages + Excel file)